In my support-a-company-I-like philosophy, a couple of
years ago
I signed up for series subscriptions to all of the game series
published by The Gamers, a wargaming company. I have about 40 of
their wargames, collected over the last few years, and they auto-
matically mail me their new games, 2-4 titles a year.
I first became interested in the company because of the positive
word-of-mouth on rec.games.board. This was a company that people
were loyal to, who had good games and good customer service. The
first few games I bought were all at the same time, at the flea
market of one of the RPG conventions I used to go to.
They currently publish 7 series of games. Each series of related
games has one set of rules, with short game-specific rules for
each game. The series design and games have won several wargaming
awards, including awards for the graphics, which are consistenly
better than the industry norm.
The Civil War Brigade Series is noted for its command system. You
write orders to each division, which may or may not be accepted
in a timely manner by the commander. You get the sense of how
hard it is to control an army as some divisions obey their orders
while others delay or misinterpret your orders. The series is the
staple of The Gamers. There is also a Civil War Regimental Series
where one counter is a regiment, which translates to hundreds of
counters for Gettysburg and something like 6 maps. The Napoleonic
Brigade Series is similar to the CWBS except for the scale.
The Tactical Combat Series is a platoon-scale series, dealing
mostly with World War II. It also has a command system, although
this one is more involved as you have to fill out an army-type
OP sheet which are the orders for your whole side. The Standard
Combat Series is for more traditionallay designed wargames. One
side moves, then the other side moves. No orders. Covering
battles, again mostly for WWII.
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The Operational Combat Series has probably the most
complicated
to play games. Not so much that the rules are hard, but winning
requires a lot of work. This series focuses on fronts and
theatres. Covers large areas with army groups on each side.
Logistics is the important factor in these games. You don't have
enough of it, so you have to plan ahead to supply the units you
need to support your operations.
The Gamers, about 2-3 years ago, after losing money for a couple
of years, decided to stop distributing their games and to sell
only through direct mail. A game that costs $40 only makes a
company $7 if the game is sold at a retail store. Selling direct
you only need to sell a fraction of the games to make the same
amount of money. Since instituting this change, The Gamers have
slowly reduced their debt while still publishing about 4 games a
year. They now only publish 2000 copies for each release, which
sells out after a year or two. A good rate, meeting almost all
of the demand without requiring a lot of warehouse space.
This is a company that has reprinted maps and mailed them out
to all known owners. They have a yearly counter sheet, with all
of the errata fixed, that's mailed out to any recent buyer.
They're prompt to answer questions. All in all a company that
shows that they care about their customers and about delivering
quality products. And that's why I support them.
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