Before I write about what I do I need to build up the
foundation as I see it.
What is a Call Center? Traditionally a Call Center is a location where
you have
multiple call center agents dealing with customers over the phone.
There are
two main types of call center applications: inbound and outbound. By
inbound I
mean calls coming into a call center from the outside. Usually these
will be
customers placing orders or calling for support. An outbound
application is one
where calls are placed to the customer. Two examples of outbound
applications
are telephone solicitations and bill collecting.
What does call center software do? Well, let's imagine how a call
center would
work if there were no computers. For an outbound center an agent would
have a
printed sheet of numbers to call, along with the customer information.
They'd
probably have a printed script if they're trying to make a sale. For an
inbound
center that takes orders the agent would just fill out the order form
as each
order comes in. For a support center the agent would probably be a
technician
so that they can support people directly, or the agent should at least
be able
to forward the call to an agent.
In both cases you want to have agents with a certain skillset. They
should be
personable on the phone, able to think a bit on their feet, and have
some amount
of knowledge of the products being sold or supported. Also in the
inbound case
customers generally call one number and somehow that number has to be
answered
by one of several agents. This is done by a piece of hardware called a
switch.
A phone switch connects phone calls to their destinations. Switches
come in all
shapes and sizes, though all are bigger than a breadbox. They also
differ in
their capabilities.
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A simple switch setup is one hookup to a terminal or
computer for configuring
the switch, one hookup to the telephone network, one hookup to a
switchboard,
which is a bunch of phone ports that are connected to the office
telephones.
The telco (telephone company) connection is usually some amount of T1
lines,
each T1 capable of handling 64 calls. If you have less than that many
phones
it's cheaper to have the telco handle the switch for you at their
office. In
California this is a Centrex system. In a real call center where you're
trying
to keep all the agents busy, you'll have about as many agents as lines
to the
telco (64 agents per T1). In an office setup where people aren't on the
phone
constantly, a T1 line should be able to handle 250 telesets.
Before there was call center software there was, and still is, switch
software.
With switch software you can set up what are called Automated Call
Deliver (ACD)
queues. Any inbound call hitting an ACD queue will be routed to any
open teleset
assigned to that queue. Why would you want to this? You only have one
order
number or support number (usually an 800 number). If a customer calls
that
number they should be routed to an agent. Customers dialing directly
can get
to a non-agent teleset in your company. If you actually have several
800 numbers
and different agent groups then having multiple ACD queues is useful.
ACD queues come into their own in a large call center, with dozens to
hundreds
to thousands of agents (although a call center with thousands of agents
would
actually be split up into several smaller call centers). Only the
largest
conventional companies have call centers this large: phone companies
for the
most part. An independent call center on the other hand, handles the
call
center needs of many smaller businesses. Now you have dozens of 800
numbers,
each going to partially overlapping sets of agents, depending on how
much the
customer company is paying for quality of service.
But here you come up to a big problem: no switch software is written to
be easy
to use and configure. I've read several manuals and nowhere can you
change one
agent from one ACD queue to another without changing setup fields in
multiple
screens. I'm talking about software that uses numbers to configure
everything
(not names), that is usually gives you prompts such as "RTL3?" or
"HLDX" and
that you then have to look up in a manual to figure out what the switch
is
asking you.
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