Although I also buy salmon at Safeway and sometimes it's really good but usually it's kind of dry and the cuts are often very big. On the other hand Trader Joe's Fresh Atlantic Salmon I can get a pound that has two pieces so one per meal and it's $10. Put it in the toaster oven 300 degrees for 20 or 25 minutes and it comes out cooked and oily and that's almost every time. So it's just very consistently good.