Kevin C. Wong

Sold Out on You (2026) [+]

Sold Out on You is a South Korean comedic romance series running 12 hour-long episodes.

Dam Ye-jin (Chae Woo-bin) is the star host at a home shopping television network. To secure a lucrative luxury cosmetics contract with L'Étoile she has to convince irascible cosmetics supplier Matthew Lee (Ahn Hyo-seop) to sell his special white mushrooms to L'Étoile. And to do that she's willing to become friends with everyone in Lee's village so that they'll help her convince him. Although at first Matthew sees Ye-jin as a rude, mercenary type he comes to see her kindness and generosity which opens the door to attraction...

Complications:

Eric Seo (Kim Bum, supporting role in Tale of the Nine Tailed, 2020), Executive Director of L'Étoile is really using this opportunity to get closer to Ye-jin because they met once before and he immediately fell in love with her. But she stood him up because of an emergency which cratered her career for a few years occurred.

Song Myeong-hwa (Woo Hee-jin, who played the mom/mom-type of the female lead in Doom at Your Service, 2021, and My Demon, 2023) is a famous actress who had to retire after she and Ye-jin did a shopping show that sold what turned out to be dangerously defective cosmetics. She's also Ye-jin's mom but it's a secret kept from the rest of the world and Myeong-hwa treats her daughter rather coldly, causing Ye-jin a lot of stress.

It's a nice and typical romantic series with light drama. Not deep but I was engrossed and powered through it watching the last four episodes one night instead of sleeping.