Apple used this event to introduce the M3 chip family (M3, M3 Pro, M3 Max), the new 14" MBP (which can use all three chips) and 16" MBP (which use M3 Pro and M3 Max), and a new 24" iMac (M3 chip only).

M3 architecture: M3, M3 Pro, M3 Max
- 3 nanometer technology

M3
- up to 24 GB unified memory
- can drive 1 external display (6K resolution @ 60Hz)

M3 Pro
- up to 36 GB unified memory
- can drive 2 external displays
-- one at 6K resolution @ 60Hz
-- one at 6K resolution @ 60Hz or 4K resolution @ 144 Hz

M3 Max
- up to 128 GB unified memory
- can drive 4 external displays
-- three at 6K resolution @ 60Hz
-- one at 4K resolution @ 144 Hz

14" MacBook Pro
- M3, M3 Pro, or M3 Max chip
- 22 hours Apple TV app movie playback, 15 hours wireless web
- starts at $1600 (8-core CPU, 10-core GPU, 8 GB memory, 512 GB SSD)

16" MacBook Pro
- M3 Pro or M3 Max chip
- 22 hours Apple TV app movie playback, 15 hours wireless web
- starts at $2500 (12-core CPU, 18-core GPU, 18 GB memory, 512 GB SSD)
- yes, starts with 18 GB memory, next expansion is 36 GB for +$400

Fastest (M3 Max) MBP is 11x faster than fastest Intel MBP.

M3 Pro and M3 Max new color
- Space Black (very black, dark aluminum finish)

24" iMac
- M3 chip (only)
- starts at $1300 (8-core CPU, 10-core GPU, 8 GB memory, 256 GB SSD)